Rebecca Roby has managed & optimized large-scale global trademark portfolios across multiple jurisdictions. Her work includes trademark clearance, prosecution, enforcement, & strategic portfolio alignment with business growth initiatives. She collaborates closely with international counsel to ensure consistent protection.
Rebecca has advised marketing teams on complex advertising and consumer protection laws, including claims substantiation, promotions, influencer marketing, and social media compliance. She supports innovation by helping teams understand regulatory boundaries early in the creative process.
With extensive experience overseeing intellectual property disputes, Rebecca has managed trademark oppositions, infringement actions, and enforcement programs worldwide. She works closely with outside counsel to develop cost-effective litigation strategies aligned with business priorities.
Rebecca designs IP strategies that support long-term brand growth and global expansion. She evaluates brand architecture, filing strategies, and enforcement priorities to ensure intellectual property investments align with commercial objectives. Her governance-focused approach ensures consistency while allowing flexibility as brands evolve.
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Rebecca has developed legal guidance for the responsible use of generative AI and emerging technologies. She advises on ownership, infringement risk, data considerations, and transparency, helping organizations innovate while protecting brand integrity. Her work bridges traditional IP law and modern technology risk.
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Rebecca has negotiated and drafted a wide range of commercial agreements, including influencer contracts, licensing deals, vendor agreements, and sponsorships. She focuses on clear risk allocation, brand protection, and long-term value creation, ensuring contracts support both legal compliance and business goals.
She specializes in intellectual property, trademark law, marketing and advertising compliance, and AI-related legal strategy.
Rebecca has held leadership roles at Ulta Beauty, Hard Rock International, Red Bull, and Falcon’s Treehouse.
Yes, she has extensive experience managing and enforcing trademarks across international markets.
Yes, she advises organizations on responsible AI use, compliance, and risk management.
She has been recognized in the WTR 300 and has received industry awards for her IP leadership.
Yes, she is a frequent speaker and panelist at major legal and IP conferences worldwide.
She enjoys triathlons, cycling, animal rescue, music, travel, and spending time with family.
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